PRO: Producer Responsibility Organization

PRO: Producer Responsibility Organization

Extended Producer Responsibility(EPR) has very holistic roles and integrated strategy aimed towards environment protection. EPR authorization guidelines are governed by CPCB. EPR claims that recycling is the responsibility of its producer. Not only is it a mandate in the E-waste management rules, 2016, but without operation, it’s essentially breaching the laws under the EPA, 1986.
The PRO helps and assists Producers/Brand Owners by:
Successfully achieving collection targets, enabling collection techniques like a door to door collection, proper implementation of buyback/take back, the establishment of collection points like godowns or warehouses according to the policies of the Central Pollution Control Board (CPCB),
arrangements of logistics, enabling and ensuring sound methods of recycling, spreading awareness by conducting programs on the collection and channelization of e-waste, assisting brand owners in the filing of returns according to the rules, providing with an extended producer’s responsibility plan.
Potential and Aptitude of PRO:
-A PRO/Agency should also specify its capacity for handling plastic waste, which includes a detailed description of the capacity for collection, storage, and recyclers with whom it has arrangements for recycling of plastic waste.
-A PRO/Agency should also capable to channelize plastic waste for meeting the collection targets of its Producers/Brand Owners.
-A PRO/Agency should reveal its organizational structure in terms of human resources, collection facilities, and infrastructures for collection, storage, and transportation of plastic
waste.
-PRO/Agency should also provide information about its collection mechanism such as collection points/centres, details of reverse logistic agreements, etc.
-PRO/Agency should be capable to carry out the public awareness initiatives and campaigns to promote the program and promote the disposal of plastic waste through various channels.
Hence to conclude, the Producer Responsibility Organization proves to be an important aspect of Extended Producer Responsibility and plays a very significant role as it is responsible for carrying out the collection, transportation, and recycling of waste on behalf of the producers.

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